Apple Turns Up Audio Ambition With High-End Headphones


With the extremely popular AirPods and newly released HomePod, Apple has swiftly invaded the audio industry.

The upcoming noise-canceling headphones will reportedly launch as early as the end of this year but could be facing development problems that would force it back into 2019.

Much like the HomePod, the development of Apple's over-ear headset has been an on-again, off-again affair over the past year.

A report a year ago calculated that Apple has already locked up over 40% of the wireless-headphone market.

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If the project does graduate to a consumer product, it'll be one with wireless pairing capabilities similar to the AirPods. However, there are going to be complications if Apple does end up releasing the first headphone from its side. People are willing to a pay a premium for a high-end product but once crossing a certain price barrier, consumers feel as if they are overpaying. However, unlike what some might expect, they won't be from Beats by Dre, a subsidiary of Apple.

Apple-branded headphones would seemingly cannibalize Beats headphones, although Beats also sells lower-priced wireless headphones that probably won't directly compete with the new product. AirPods have been tricky to assemble and use unusual design tricks, likely making them expensive to produce. One area the company is now looking to make a bigger splash in is the headphone market.

If they are anything similar to the Airpod, except consumer pandemonium and long waitlists once these headphones make their retail debut. "Apple's path to leadership in the category is helped by disruptive pricing, brand resonance, and excitement over the W1 chip, which significantly eases Bluetooth connections to iOS and Mac devices".



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