Facebook ends 'Orwellian' news feed experiment

Those who tested out the new feeds said they were'less satisfied with their experience and in some cases found the split to be far too complicated. The move to divide the News Feed also sparked outcry from publishers who feared the move would drive

Last October, the social media giant began testing a feature in six foreign countries that divided content into two different feeds - one for posts from friends and family and one for posts that came from more public sources, such as news publishers.

READ NEXT:Equifax admits data breach impacted 2.4m more people "To understand if people might like two separate feeds, we started a test in October 2017 in six countries".

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

Beyond individuals some news outlets had bristled at changes as it meant that their ability to reach an audience via Facebook fell by two-thirds. What is this "Explore" feed? you may ask.

After an unsuccessful run that lasted less than four months, Facebook has made a decision to end its Explore Feed.

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Mosseri also said that Facebook received negative feedback from users in the test countries.

For Facebook, extricating itself from the news game once and for all may prove harder than it originally suspected.

MPs and officials in the United States have questioned the site, along with other internet giants such as Google and Twitter, over their policing of such content as well as the use of their platforms to create political discourse. Today, we're ending one of those tests: "the Explore Feed", the company has said it its blog post. Explore is an exception though, with Facebook now announcing that it will be restoring the old behaviour for people who currently have access. Facebook says that it will act on this feedback by updating how it determines where it tests new products and features.

USA digital publisher Little Things became the first major casualty of the algorithm change this week, after a "catastrophic" and sudden drop in organic and influencer traffic of more than 75 per cent. "My explore feed looks quite normal, but a few people told me that they see distinct content here - old jokes, alt-right pages, posts by non-standard politicians", Slovakian journalist Filip Struhárik told The Guardian.

Mosseri said this initiative will "better address the feedback we heard from people who said they want to see more from friends and family".

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