WhatsApp Business app launched for connecting users to businesses

WhatsApp Business App

AFTER much anticipation, WhatsApp has finally launched its very own business app in select markets including Indonesia, Italy, the United Kingdom and the US.

According to the company's blog, the application will soon roll out in most countries in the coming few weeks.

"Over 80 percent of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study)".

WhatsApp announced plans to begin allowing business accounts hoping to make more profit for their corporate parent, Facebook. It has over a billion registered users, most of which are active on nearly a daily basis. Statistics will offer businesses a chance to quickly review simple metrics.

What can you do with WhatsApp Business? .

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WhatsApp Business has a similar logo to the regular WhatsApp app, but its green speech bubble badge contains a white B rather than a phone symbol.

You can download the app from the link below. The app was already available for download, but only through the beta program for select testers, however, the company has now finally launched the WhatsApp Business app and it's available to download for everyone.

Small business can download the app for free and create a Business profile. "Greeting messages" can also be sent to customers which introduce the business to them during the initial conversation. Right now, WhatsApp Business is available for free on Google Play in supported markets. It will be meant for global businesses with thousands of customers such as airlines, hotels and e-commerce platforms among others. The account will be marked as a Business account so customers can identify them and WhatsApp will also verify some accounts over time so customers know they have reached the official number. Remember WhatsApp is also partnering with bigger firms and enterprises to bring more services straight to the app. Players like Netflix, BookMyShow, MakeMyTrip, etc are all partnering with WhatsApp. If a business starts spamming you on WhatsApp, which can happen in a place like India, there will also be the option of reporting spam.

WhatsApp Business will mark your account as a Business Account once you're logged in.

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