Amazon buys smart doorbell and camera maker Blink

Truly wireless

Blink, which launched in early 2016, advertises its products as "ultra-affordable, truly wire-free" home security cameras. Terms of the deal haven't been disclosed.

Blink devices even tend to cost less than those from rivals like Ring, as the new battery-powered doorbell only costs $100 while offering numerous same options.

The agreement that got announced on Friday, gives Amazon a growing star in the emanating and immensely competitive field of connected home devices that consists the Nest of Alphabet. Blink could keep selling products under its own name, or we could see its tech migrated into Amazon-branded hardware. "It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together", reads the press release from Blink. Amazon declined to share details of its plans for Blink.

The technology behind Blink's innovations isn't anything groundbreaking, but the company's acquisition by Amazon shows that there's more than meets the eye. Blink's technology is a natural fit for these ambitions.

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Blink's current range of products includes the $99 Blink and $129 Blink XT, in addition to the recently announced $99 Blink Video Doorbell. Preliminary reviews are mixed.

Amazon thrush into connected home devices that began in 2014 with its device "Echo", the smart speaker those banks on voice recognition for answering questions and to perform things like ordering Uber rides.

Assumedly, Amazon will use Blink's cameras in conjunction with its Key service for Amazon Prime members, which allows deliveries within people's homes when they aren't there.

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