Facebook Might Unbundle Instagram Messaging

IG Direct

Just like Facebook siloed Messenger as a separate app in 2014, Instagram is now testing a standalone messaging app in smaller markets outside of the United States. Hemal Shah, an Instagram product manager, told The Verge, "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that". Direct also has four exclusive photo and video filters that are not now in the main Instagram app, including a amusing one that randomly bleeps your voice and covers up your mouth. Direct is a new Instagram companion app to send and receive messages.

Over the past year, that included relaunching Direct - still with the Instagram app - to include permanent and disappearing messages in one thread.

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does.

When users open the app, a camera will open that is identical to Instagram's, but with four new exclusive filters. "To make it easier and more fun for people to connect in this way, we are beginning to test Direct-a camera-first app that connects seamlessly back to Instagram", a representative added. Swiping the app all the way to the right will bring up the main Instagram app. However, unlike Messenger, which always had the potential to be a full fledged messaging app, Instagram Direct only really works or is relevant within the realm of Instagram and becomes largely irrelevant on its own.

Читайте также: Global air travel stays on course for more growth

The only specifics we have, if you can even call them specifics, is that the app will launch globally next year after Instagram has worked out the bugs and responded to user feedback.

This is very similar to what Facebook - which owns Instagram - did with its Messenger app.

In August 2016, Instagram released a near-perfect copy of Snapchat Stories, in the form of Instagram Stories.

Well, get ready for the sequel, as the same thing is about to happen with Instagram. When you're on Instagram, you can swipe right to reveal the Direct logo, and if you continue swiping, you'll be redirected to the Direct app. And knowing Facebook, Direct will probably follow the same route.

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