Business tycoon Jeff Bezos became the first billionaire since 1999 to cross the mark of net worth $100 billion.
The online retailer's shares jumped more than two percent in anticipation of the extra income from the sales, causing 53-year-old entrepreneurs own fortune to go up by $2.4 billion (£1.8bn) to $100.3 billion (£75.2 bn), further securing his title of world's richest man.
In fact, the 62 year-old founder of Microsoft would would be worth more than $150 billion (£112.4bn) if he hadn't donated nearly $700 million (£524.91m) Microsoft Corp. shares and $2.9 billion (£2.17bn) of cash and other assets to charity since 1996.
Bezos's 78.9 million shares in Amazon are now worth United States dollars 93.6 billion.
Now, there is no doubt as to Bezos' new status.
Online purchases for the day are up 18.4 percent over past year, according to data from Adobe Analytics, and investors are betting the company will take an outsized share of online spending over the gifting season.
Gates, who now has a net worth of $86.8 billion, is estimated to have had a net worth of $150 billion had he not given so much of his fortune to charity. Same goes for Warren Buffet, the USA investor who is the third richest person with $78.9 billion. Bezos' climbing net worth is due in part to an exceptionally profitable year for Amazon, which saw the acquisition of Whole Foods. It will also be interesting to see whether or not he will announce anything significant in the way of philanthropic endeavors in the short term.
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