Apple's sales rally may be 'short-lived'

Will Apple be a $1 trillion company this year?

This is up 40 percent on the same quarter in 2016 and appears to be down to sales of the new iPhone 8 and 8 Plus in China.

According to UK-based research and analysis firm Canalys, the "Middle Kingdom" was responsible for 119 million unit shipments during Q3 2017, a 5 percent lower score than the year before, but still nearly three times as much as India's latest quarterly tally.

A few days after publishing its report of the Indian smartphone market in Q3 2017, Canalys has published a report of the Chinese smartphone market in that same quarter.

Globally, Huawei has overtaken Apple to rank the world's No. 2 smartphone vendor.

Huawei led the field with 22 million shipments, fractionally ahead of Oppo (21 million - the only annual decline) and Vivo (20 million).

A survey by Canalys found that around 11 million iPhones were shipped in the third-quarter against 8 million past year in the same period in China. The report stated that the mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch a year ago.

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Keeping all in mind, Apple is expecting larger revenue in its last fiscal quarter.

"Apple is unlikely to sustain this growth in Q4", Canalys' Mo Jia said in a statement.

As Apple has finally started shipping its latest flagship device iPhone X, which will cost you around $1000 and it is the most expensive smartphone by Apple until now, we can clearly witness plans of Apple to become a $1 trillion company. "While the iPhone X launches this week, its pricing structure and supply are inhibiting. The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term", Jia predicted.

While Apple's growth was impressive, most competing brands also saw significant growth, leaving Apple in fifth place behind Huawei, Oppo, Vivo and Xiaomi.

CEO Tim Cook said a year ago that China would be a key to Apple's growth going forward.

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