Dove issues apology over 'racist' Facebook ad campaign

IN TWEETS: Dove slammed for racist ad

This is a major disappointment, considering how much effort Dove has previously put into its ad campaigns to promote self-love and body-positivity.

The advertisement, apparently for some sort of soap but which has since been deleted, showed a black woman wearing a brown shirt removing her top to reveal a white woman in a lighter top. Another image showed a white woman removing her shirt, revealing a woman who appeared to be of Asian descent.

Makeup artist Naomi Leann Blake shared the ad on Facebook which soon went viral.

On Sunday, both of Dove's Facebook and Twitter pages were filled with critical comments about the ad.

The ad has since been taken down, but not before people posted the images on social media.

Alternative theories on the messaging are that we're all white inside, or a multi-racial Russian nesting doll came to life and happened to stop shedding her layers at the white person while unfortunately standing next to a bottle of Dove with the label facing the camera?

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"What does America tell bBack people ... that we are judged by the color of our skin and that includes what is considered attractive in this country", she wrote.

"Dove committed to representing the beauty of diversity. We deeply regret the offense it caused".

Others on social media have used the incident to spread the word about black-owned beauty businesses (that won't use their advertising budgets to portray marginalized people as "dirty", or the "before" stage of a beauty makeover). "Your creative director should be fired", Angela Reinders wrote on Facebook.

Dove's 13-year-old "Real Beauty" campaign aims to celebrate the beauty of all kinds of women.

Dove has since removed the ad. "We do not condone any activity or imagery that intentionally insults any audience".

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