Flipkart announces annual 'Big Billion Days' sale on Sept 20-24

Diwali comes early this year as Amazon Flipkart go all out to lure customers

Amazon said it has more than doubled its seller base from previous year to over 220,000 sellers, increased the number of products that are eligible for delivery under its Amazon Prime subscription service to 7 million.

This will be the fourth edition of the Big Billion Day, and will be held from September 20 to 24, just ahead of Dussehra. Ravichandran said the company was planning to have a few more sale events before Diwali, which falls mid next month. However, it was soon followed by sale events in every quarter by all the e-commerce firms, including Flipkart's competitors Snapdeal and Amazon, which somewhat diluted the significance of BBD.

Since its launch in June 2013, Amazon India has spent more than $2 billion to expand rapidly in the last big unconquered Internet market in the world.

Rival Amazon, which has committed to invest $5 billion in India, will once again be looking at the festive season sales as a way to overtake Flipkart in terms of market share. Categories such as Fashion and Large Appliances are also being revamped to offer consumers a delightful shopping experience, starting with an enhanced selection, more engaging customer interface, and a reliable, speedy delivery and installation service. "Both companies have had their smartphone-exclusive offerings". Flipkart calls this offer as the "industry-first offer".

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Flipkart is also planning to make offers more exciting beyond discounts with financing options.

It was Flipkart's tremendous sales performance during the festive season a year ago that revived the company and helped it stay ahead of global rival Amazon. Flipkart said that it is going to include no cost EMI, product exchange, buy now and pay later option, BuyBack Guarantee. In what comes as a big highlight, Flipkart will offer consumers the option to choose EMIs on debit cards across top banks in India.VIVO V7+ priced at Rs 21,990 now (discounted rate to be revealed): Sporting a 5.99 inch HD Display, the smartphone comes with 4 GB RAM, 16MP Rear Camera, 24MP Front Camera, 3225 mAh Li-ion Battery, Qualcomm Snapdragon 450 Octa Core 1.8 GHz Processor, Android Nougat 7.1, Fingerprint Sensor.

As we are a week into September festive season is coming close in the country and with this it brings some awesome sales.

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