Google to stop reading your Gmail to help sell adds

Google is going to stop scanning your Gmail for ad personalisation

In a move to revamp the privacy and security measures, Google has recently stated that its free Consumer Gmail content would not be used or scanned for any ads personalization henceforth.

The tech company announced the change Friday in a blog post; it will go into effect later in the year.

"Consumer Gmail content will not be used or scanned for any ads personalisation after this change".

The practice had stirred privacy worries and raised concerns among many users. Sure, you can go into Google settings and turn off ad personalization to stop the targeted ads, but data will still be collected by the Alphabet subsidiary. Millions of people have been willing to make that trade-off (Gmail is the most popular email platform in Australia), but soon on you won't have to. With the scanning of your Gmail inbox, Google might find that you receive a lot of email related to smartphones.

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Though Google will no longer use Gmail messages to target advertising for customers, it will still scan messages for other purposes.

So, by ending all scanning, Google hopes to end the confusion and sell Gmail to even more businesses.

Google still plans to show ads within Gmail, but this time, the company's algorithms will rely on other signals to determine which ads are most likely to appeal to each of its 1.2 billion Gmail users rather than scanning through email content.

Google Cloud senior vice president Diane Greene said in a blog that the free Gmail service would now follow the same practices as its corporate G Suite Gmail.

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